First things first: we need to get your business set up lookin’ sharp.

This part of the framework is all about your branding, from your fonts to your website.

Then we need to focus on systems. Without them, your business can fall apart fast.

Without a way to make money, you won’t have a business, but a hobby. In this phase, you’ll plan your money-making offers.

You also need people to buy your offers, and in this phase we’ll create your marketing plan so you can find reach them.

I know it sounds a bit woo-woo, but there are mindset issues that can get it in the way of your business. That’s what this phase is all about — but don’t worry, I’ll still keep it practical.